Matchstick Inc.
eLearning, Instructional Design and Learning Technology Consulting

Our Team


Peter Matamala


Peter is a Partner at Matchstick, Inc. a consulting company specializing in instructional design, project management and IT advisory services. Over the past eight years he has helped build an innovative and exciting company that consistently delivers high quality, engaging and competitively priced eLearning, mLearning, and Instructor led training to some of today’s industry leaders. At Matchstick, Peter leads the project management and IT advisory services practices, focusing on delivering project portfolio planning, resource management, and vendor selection consulting services to Matchstick’s clients. With Peter’s leadership, Matchstick’s IT advisory practice has developed a proven record of helping technology leaders respond to present day needs by developing innovative IT solutions that manage costs and provide platforms for growth and change.


Margot Crevieaux-Gevertz

Instructional Designer

Margot Crevieaux has over 20 years of international experience in customer service operations, training leadership roles and instructional design, bringing diversity awareness and global perspective to the design of blended learning curricula. Margot has a successful track record in both the for- and not-for-profit sectors. She was responsible for the training function and cultural adaptation of content and delivery for the opening of Disneyland Paris and Starwood Hotels & Resorts in Tahiti, and served as director of interpretive training at the Colonial Williamsburg Foundation, the largest living history museum in the United States, with oversight of historical education, performance and guest interaction skills. She is a past board member of the Seminar for Historical Administration, a committee of the American Alliance of Museums, created award-winning training to help employees address the needs of guests with cognitive disabilities, and chaired the task force responsible for developing community-based guest service training in preparation for the Jamestown 2007– America’s 400th Anniversary Commemoration, attended by Queen Elizabeth II. Margot is bilingual English/French.

Sherri Gengenbach

E-Learning Developer

Sherri Gengenbach has been involved in adult education and corporate training programs since 2004. She has developed a variety of online and instructor-led training programs for organizations of all sizes. She has also served on the front line as an in-house corporate trainer. In addition to her training background, Sherri has a strong technology-related skill set, including experience in website development, software project management, LMS deployment and e-learning development. Sherri’s combination of technical and educational skills brings a unique perspective to e-learning projects and her commitment to implementing best practices to meet learning objectives has resulted in successful training initiatives across a variety of industries.Sherri holds a B.A. degree from the University of Texas at Austin and a webmaster certification from Austin Community College. In addition, she is a licensed facilitator for the 7 Habits of Highly Effective People and Predictive Index and is a member of MENSA.


Cheryl Rykowski


Cheryl is a learning and development professional with 20 years experience designing and facilitating learning across a wide range of industries and cultures internationally. Cheryl has taught classes from the “plant floor” to “executive suite” for corporations including MasterCard International, Avon Cosmetics, Barrick Gold Mining, Grey Advertising, Sikorsky Aircraft and Boehringer-Ingelheim.
Cheryl’s passion is in helping leaders increase effectiveness in managing their direct reports and teams. She has designed, developed and delivered classroom and self-study programs in the areas of Leadership andManagement Development, Interpersonal Skills, Coaching and Feedback, Communication Skills, Performance Management, Career Development, Goal Setting, Performance Review, Presentation Skills,Flexible Work, and Sexual Harassment.
Cheryl has extensive experience working with individuals and teams to improve communication skills, ideation, creativity and presentation abilities. She has led numerous initiatives requiring customized design and development to facilitate organizational, team and individual change.
Cheryl is particularly adept at root-cause problem analysis for poorly functioning teams. She uses facilitated, group discussion, simulations, team exercises and individual coaching to help teams gain awareness surface issues, create vision, define strategy, problem solve and develop skills.
Cheryl is certified in many professional training programs and assessment tools, including: DiSC Personal Profile System, Profiler 360 Degree Feedback, Situational Leadership, Thomas-Kilman Conflict Mode Instrument, Firo-B, Business as UnUsual and Employee Workshop for Organization Change from Pritchett and Pound, Presentation Skills, Change Cycle® and TMC’s Cultural Orientations at Work.
Cheryl is a certified Teacher of English as a Foreign Language and has served as adjunct faculty teaching English as a Second Language at Fairfield University in Fairfield, Connecticut and Norwalk Community College in Norwalk, Connecticut. She has also designed and delivered Welfare to Work training for the State of Connecticut in support of the 1996 Welfare Reform Act.
Cheryl is a graduate of Boston University’s School of Management with a Bachelor of Science degree in Business Administration; she earned a Masters in Education from Fairfield University’s School of Education and completed post-graduate certification in Organization Development Practices from Columbia University.


Christine Frishholz


Christine brings over 25 years of corporate and public sector experience with an exhibited passion for training, facilitation, leadership and coaching. A certified Six Sigma Black Belt and a Master Trainer for many customer service and leadership programs, she is a featured speaker at corporate and industry events, including the 2008 Achieving Customer Service Excellence Conference, and Keynote at Microsoft’s 2005 Business Excellence Summit.
Throughout her career, Christine has designed, managed and delivered a wide variety of programs and projects across a broad spectrum of industries, at all levels of the organization. One of Christine’s noted strengths is her ability to adapt her facilitation style, building rapport and credibility with her audience, whether that be in healthcare, manufacturing, pharmaceuticals, or state government. She is quick to learn the work environment, language, priorities and culture of her clients and she applies this understanding in her curriculum design, tailoring content development and training delivery, using realistic examples and meaningful activities. She ensures transfer of learning through coaching, reinforcement and on-the-job accountability. A partial list of her diverse client base includes Starwood Hotels & Resorts, Banfield- The Pet Hospital, Franciscan Health System, National Initiative for Service Excellence-Barbados, Pfizer Animal Health (Zoetis), Holland America.
She led the enterprise-wide Service Strategy Alignment program at Washington Mutual (WaMu), bringing together functional and business leaders across the bank to implement a unified approach to service leadership. This included all aspects of HR practices from recruiting, onboarding, training, performance management and incentives, as well as communication, governance, and measurement.
She has facilitated national train-the-trainer certification sessions, trained new associates on branded service delivery expectations during hotel pre-openings across the country and internationally, and designed, as well as facilitated experiential leadership development sessions on topics ranging from team building, change management, and emotional intelligence to strategic planning, implementation and program management.
Christine is also an experienced facilitator of The Leadership Challenge, and is certified to facilitate a variety of external programs, including Myers-Briggs Type Indicator (MBTI), Franklin Covey’s The Seven Habits of Highly Effective People, and Eckerd College’s Conflict Dynamics Profile (CDP).
Christine has a degree in Education, with graduate studies in Curriculum, Instruction and Leadership. In all of her roles, Christine’s impact has resulted in sustained financial, business and performance improvement through the strengthening of organizational culture, leadership accountability and whole systems thinking focused on customer requirements.


Juan Cortés


Juan Cortés is a seasoned Training & Development and Branding specialist who has worked for such renowned companies as MTV Networks, Starbucks and Paramount Communications. Juan is a bilingual learning & development executive recognized for improving business performance and driving change through brand alignment and the development of human capital. He has a solid background in the areas of leadership, branding, training and employee development in a variety of corporate, public and entrepreneurial settings, both nationally and internationally.
A master facilitator, Juan is qualified to facilitate various programs, including:
Myers-Briggs Type Indicator (MBTI)
Emotional Intelligence (EQ)
In 2006, Juan was one of the directors of service culture Starwood Hotels & Resorts hired to launch its Building World Class Brands effort, supporting Sheraton, Westin, Four Points by Sheraton, Le Méridien and Luxury Collection brands in the North America division. He later facilitated the Leading Starwood program globally, which focused on increasing bench strength and enhancing leadership effectiveness.
Juan has demonstrated success in partnering with global business leaders to define and implement talent and organizational effectiveness strategies that align with key business performance metrics.
Since 2009, Juan has been working in the areas of leadership development and branding for companies such as 24 Hour Fitness, Anantara Hotels, Resorts & Spa, Apoquel, The Cosmopolitan of Las Vegas, Joie de Vivre Hotels, LRA Worldwide, MetLife, Penguin Random House, and Zoetis.